| 000 | 00355nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c187045 _d187045 |
||
| 020 | _a9788132103158 | ||
| 040 | _cCUS | ||
| 082 |
_a658.8342 _bEAS/C |
||
| 100 | _aEast,Robert | ||
| 245 | 0 | _aConsumer behaviour: application in marketing/ | |
| 260 |
_aLos Angeles: _bSage, _c2009. |
||
| 300 | _a334 p. : ill | ||
| 505 | _aPART 1 - INTRODUCTIONChapter 1: Ideas and Explanations in Consumer Research PART 2 - CONSUMPTION PATTERNSChapter 2: Customer LoyaltyChapter 3: Brand Knowledge, Brand Equity and Brand ExtensionChapter 4: Stationary MarketsChapter 5: Market DynamicsChapter 6: Consumer Group DifferencesPART 3 - EXPLAINING DECISION-MAKINGChapter 7: Predicting and Explaining BehaviourChapter 8: Information Processing and Decision-MakingChapter 9: Consumer Satisfaction and Quality PART 4 - MARKET RESPONSEChapter 10: Consumer Response to Price and Sales PromotionsChapter 11: The Retail Context Chapter 12: Word-of-Mouth Influence Chapter 13: The Response to Advertising | ||
| 650 | _aConsumer behavior | ||
| 650 | _aConsumer behavior | ||
| 650 | _aConsumer behavior--Social aspects | ||
| 942 | _cWB16 | ||