| 000 | 00335nam a2200121Ia 4500 | ||
|---|---|---|---|
| 999 |
_c187035 _d187035 |
||
| 040 | _cCUS | ||
| 082 |
_a658.8 _bVEN/M |
||
| 100 | _aVenugopal,pingali | ||
| 245 | 0 | _aMarketing management: a decision -making approach/ | |
| 260 |
_aLos Angeles: _bSage, _c2010. |
||
| 300 | _a245p. | ||
| 505 | _aIntroduction Understanding the basics Needs, wants and need hierarchy Marketing product Understanding the market Marketing environment SWOT analysis Purchase process Competitive advantage : building entry barriers The decision-making Segmenting and targeting Positioning Marketing planning process | ||
| 650 | _aMarketing--Management | ||
| 942 | _cWB16 | ||