| 000 | 00400nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c186848 _d186848 |
||
| 020 | _a9780415831581 | ||
| 040 | _cCUS | ||
| 082 |
_a658.15224 _bSAR/F |
||
| 100 | _aSargeant,Adrian | ||
| 245 | 0 |
_aFundraising Management : analysis, planning and practice/ _cAdrian Sargeant and Elaine Jay |
|
| 250 | _a3th ed. | ||
| 260 |
_aNew York: _bRoutledge, _c2014. |
||
| 300 |
_axvi, 439p. _c24cm. |
||
| 505 | _a1 The history and development of fundraising practice 2 Fundraising planning : the fundraising audit 3 Marketing research for fundraising 4 Understanding giving 5 Strategic planning : the fundraising plan 6 Fundraising reporting 7 Donor recruitment 8 Donor development 9 Major gift fundraising 10 Legacies and in memoriam giving 11 Community fundraising 12 Corporate fundraising 13 Trust and foundation fundraising 14 Digital communications 15 Fundraising in social media 16 Managing fundraising teams 17 Fundraising team dynamics 18 Leading fundraising teams 19 Legal and ethical aspects of fundraising management. | ||
| 650 | _aFund raising--Management | ||
| 700 | _aSargeant,Adrian | ||
| 700 | _aJay,Elaine | ||
| 942 | _cWB16 | ||