| 000 | 00418nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c186693 _d186693 |
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| 020 | _a9780415532631 | ||
| 040 | _cCUS | ||
| 082 |
_a659.2 _bJAM/P |
||
| 100 | _aJames, Melanie. | ||
| 245 | 0 |
_aPositioning theory and strategic communication: a new approach to public relations research and practice/ _cMelanie James. |
|
| 260 |
_aNew York: _bRoutledge, _c2014. |
||
| 300 |
_axiv, 228 p. : _bill. ; _c25 cm. |
||
| 440 | _a(Routledge new directions in public relations and communication research) | ||
| 505 | _a1. Positioning in Public Relations 2. Rights, Duties and Power in Positioning 3. A Framework for Intentional Positioning in Public Relations 4. Determining the Position in Public Relations: The first vertex of the positioning triangle 5. Enacting the Position in Public Relations: The second vertex of the positioning triangle 6. Supporting the Positioning in Public Relations: Storyline, the third vertex of the positioning triangle 7. Analyzing Positioning Strategies in Public Relations 8. A Detailed Study of a Positioning Strategy: Indonesia, `good friend' of Australia 9. Utilizing the Framework for Intentional Positioning in Designing Public Relations Strategies: Positioning extreme poverty 10. Future Directions for Positioning Theory in Public Relations. | ||
| 650 | _aPublic relations | ||
| 650 | _aPublic relations--Research | ||
| 942 | _cWB16 | ||