| 000 | 00359nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c186683 _d186683 |
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| 020 | _a9780415856164 | ||
| 040 | _cCUS | ||
| 082 |
_a658.872 _bCHA/I |
||
| 100 | _aCharlesworth, Alan. | ||
| 245 | 3 |
_aAn introduction to social media marketing/ _cAlan Charlesworth. |
|
| 260 |
_aLondon: _bRoutlege, _c2015. |
||
| 300 |
_axix, 228 p. ; _c25 cm. |
||
| 505 | _a1. Social Media: the what, why and how 2. Who uses what? 3. Social media and the digital transformation 4. Ownership and measurement 5. Social service and support 6. Social Customer Relationship Management 7. Social media monitoring for market intelligence 8. Introduction 9. Management and staff 10. Viral Marketing and influencers 11. Blogging 12. Consumer reviews 13. Social networking and online communities 14. Social sharing 15. Social service and support 16. Real-time social media marketing 17. Event social media marketing 18. Online public relations and reputation management 19. Advertising on social media 20. Epilogue | ||
| 650 | _aSocial media--Economic aspects | ||
| 650 | _aInternet marketing | ||
| 942 | _cWB16 | ||