000			00348nam a2200133Ia 4500
999			_c186655 _d186655
020			_a9780857022400
040			_cCUS
082			_a394.2068 _bFER/E
245		0	_aEvents management: an international approach/ _cedited by Nicole Ferdinand and Paul J. Kitchin.
260			_aLondon: _bSage, _c2012.
300			_axi, 364 p. : _bill. ; _c24 cm.
505			_a1 Introducing an international approach to events management. Events in our changing world 2 The international events environment 3 Event project management 4 Building an events team 5 Event marketing 6 Financing events 7 Risk management 8 Event evaluation 9 Contemporary issues in international events management. Sustainability and the events industry 10 Ambush marketing: immoral or innovative? 11 The internationalization of sport events and leagues 12 The role of events in the hospitality sector 13 The development of the corporate events sector 14 Extended case studies. Sleeping through the static 15 The exportation of event expertise: taking best practise to international markets in the MICE sector 16 The marketing strategy for the 13th IAAF indoor world athletics championships 2010 in Doha: creating a value constellation 17 Events operations: the London city airport's fundraising day
650			_aSpecial events--Management
700			_aFerdinand, Nicole, ed.
700			_aKitchin, Paul J., ed.
942			_cWB16