000			00325nam a2200133Ia 4500
999			_c186638 _d186638
020			_a8132105192
040			_cCUS
082			_a658.8 _bSHE/L
245		0	_aLegends in marketing: Philip Kotler/ _cseries editor, Jagdish N. Sheth ; volume editor, Michael R. Czinkota, Charles J. Skuba.
260			_aNew Delhi: _bSAGE, _c2012.
300			_a9 v. (xxiii, 212 p.) : _bill. ; _c26 cm.
440			_a(Legends in marketing)
505			_aV. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 1. The world's champion marketers : the Japanese (with Liam Fahey) -- 2. Japanese strategic marketing : an overview (with Liam Fahey) -- 3. Strategic global marketing : lessons from the Japanese (with Somkid Jatusripitak and Liam Fahey) -- 4. Global standardization-courting danger -- 5. Global marketing strategies -- 6. Semiotics of person and nation marketing -- 7. The potential contributions of marketing thinking to economic development -- 8. Ending global stagnation : linking the fortunes of the industrial and developing countries (with Nikhilesh Dholakia) -- 9. Globalization-realities and strategies -- 10. There's no place like our place! The marketing of cities, regions, and nations (with Donald Haider and Irving Rein) -- 11. The Asian apocalypse : crisis marketing for consumers and business (with Swee Hoon Ang and Siew Meng Leong) -- 12. Only the sustainable succeed : lessons from Asian survivors (with Hermawan Kartajaya) -- 13. Country as brand, product, and beyond : a place marketing and brand management perspective (with David Gertner) -- 14. How can a place correct a negative image? (with David Gertner) -- 15. Kotler and international marketing : an analysis of contribution, foresight, and shaping to the field / Michael R. Czinkota and Charles J. Skuba -- 16. An academic perspective : Philip Kotler's international orientation and its long-term impact on the marketing discipline / A. Coskun Samli -- 17. Kotler and marketing in Europe : texts, thoughts, talks, and towns / Douglas West and Isabelle Szmigin.
650			_aMarketing
650			_aMarketing research
650			_aKotler, Philip
700			_aSheth, Jagdish N., ed.
700			_aCzinkota, Michael R., ed.
700			_aSkuba, Charles J., ed.
942			_cBOOKS