000			00325nam a2200133Ia 4500
999			_c186636 _d186636
020			_a8132105192
040			_cCUS
082			_a658.8 _bSHE/L
245		0	_aLegends in marketing: Philip Kotler/ _cseries editor, Jagdish N. Sheth ; volume editor, Tim Ambler.
260			_aNew Delhi: _bSAGE, _c2012.
300			_a9 v. (xxxviii, 225 p.) : _bill. ; _c26 cm.
440			_a(Legends in marketing)
505			_aV. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 1. Diagnosing the marketing takeover -- 2. It's time to cut down on advertising waste (with Fred C. Allvine and Paul N. Bloom) -- 3. Marketing professional services (with Richard A. Connor, Jr.) -- 4. The marketing audit comes of age (with William Gregor and William Rodgers) -- 5. From sales obsession to marketing effectiveness -- 6. Marketing's drive to maturity -- 7. The future marketing manager -- 8. The marketing planning process (with Karen F.A. Fox) -- 9. A framwork of marketing image management (with Howard Barich) -- 10. Turbo marketing through time compression (with Paul J. Stonich) -- 11. Auditing the marketing function (with William H. Rodgers and Gerard A. Osborne) -- 12. Boards should tune in to corporate marketing programs -- 13. The marketing consultant (with Robert Spekman) -- 14. A three-part plan for upgrading your marketing department for new challenges -- 15. Ending the war between sales and marketing (with Neil Rackham and Suj Krishnaswamy) -- 16. What CEOs need to know and do about marketing (with John C. Westman) -- 17. Marketing : the unappreciated workhorse -- 18. Rethinking the chain : make marketing leaner, faster and better (with Robert Shaw) -- 19. Kotler, marketing, and me / Patrick Barwise -- 20. Philip is everywhere / Hugh Davidson -- 21. Philip Kotler : the great marketing generalist / Winston Fletcher.
650			_aMarketing
650			_aMarketing research
650			_aKotler, Philip
700			_aSheth, Jagdish N., ed.
700			_aAmbler, Tim, ed.
942			_cBOOKS