000			00340nam a2200133Ia 4500
999			_c186632 _d186632
020			_a9788132110033
040			_cCUS
082			_a658.8 _bSHE/L
245		0	_aLegends in marketing. Yoram (Jerry) Wind/ _cseries editor, Jagdish N. Sheth ; volume editor, Grorge S. Day.
260			_aNew Delhi: _bSage, _c2014.
300			_a8 v. (xxix, 358 p.) : _bill. ; _c25 cm.
440			_a(Legends in marketing)
500			_aVolume 1. Organizational Buying Behavior -- Volume 2. Consumer Behavior -- Volume 3. Product and New Product Management -- Volume 4. Marketing Strategy -- Volume 5. Market Segmentation -- Volume 6. Global Marketing -- Volume 7. Marketing Research and Modeling -- Volume 8. The Future of Marketing.
505			_aVolume 8: The Future of Marketing Volume Introduction: Jerry Wind on the Future of Marketing-Tracing the Evolution of His Thinking - George S. Day Perspectives on Marketing's Role in the OrganizationThe Marketing Concept Revisited: A Decade Recap of Its Development and Meaning (with Thomas F. Schutte)Marketing and the Other Business FunctionsThe Marketing ChallengeSymbiotic Innovation: Getting the Most Out of Collaboration (with Robert J. Thomas)Marketing Oriented Strategic Planning ModelsOn the Identification of Frontier Issues in Multinational Marketing (with Howard Perlmutter)The Ten Commandments of Marketing Forces for ChangeMarketing in the Year 2000The Challenge of Digital Marketing (with Vijay Mahajan)Challenging the Mental Models of MarketingDon't Walk In, Just Log In! Electronic Markets and What They Mean for Marketing (with Arvind Rangaswamy)Significant Issues for the Future: Some Additional Perspectives (with Blair Little, Knut Holt, Derek E. Till and Christopher A. Voss)The Customer's Demands (with Jeremy Main) Rethinking the Role of MarketingA Plan to Invent the Marketing We Need TodayRethinking Marketing: Peter Drucker's ChallengeIs Marketing Academia Losing Its Way? (with David J. Reibstein and George Day)Absorbing the Customer (with Jeremy Main)The 5 C's of Convergence Marketing (with Vijay Mahajan and Robert E. Gunther)Portfolio Orchestration: Towards a New Advertising Model (with Catherine Gardner)Toward a New Marketing Paradigm Perspectives of Other ScholarsJerry Wind: A Renaissance Man - Philip KotlerJerry Wind on the Future of Marketing - David J. ReibsteinThe Fox or the Hedgehog? - Frederick E. Webster Jr.George S. Day Interviews Yoram (Jerry) Wind
650			_aMarketing
650			_aMarketing research
650			_aConsumer behavior
700			_aSheth, Jagdish N., ed.
700			_aDay, George S., ed.
942			_cBOOKS