000			00335nam a2200133Ia 4500
999			_c186620 _d186620
020			_a9788132105183 (set)
040			_cCUS
082			_a658.80092 _bSHE/L
245		0	_aLegends in marketing: Kent B. Monroe/ _cseries editor, Jagdish N. Sheth ; volume editor, Manjit S. Yadav.
260			_aNew Delhi: _bSage, _c2011.
300			_a7 v. (xxvii, 381 p.) : _bill. ; _c25 cm.
440			_a(Legends in marketing)
500			_aV. 1. Processing of price information / volume editor, Chezy Offir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer -- v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan -- v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithami -- v. 4. Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell -- v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan -- v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer -- v. 7. Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith.
505			_a1. Pricing and Marketing Management 2. Integrating Marketing and Finance 3. Pricing Decisions 4. Price Bundling 5. Pricing On the Internet 6. Pricing and Public Policy 7. Perspectives of Other Scholars 8. Manjit Yadav Interviews Kent Monroe
650			_aPricing
650			_aMarketing
700			_aSheth, Jagdish N., ed.
700			_aYadav, Manjit S., ed.
942			_cBOOKS