000			01332cam a22002894a 4500
999			_c1865 _d1865
020			_a9780415430340 (hardback : alk. paper)
020			_a0415430348 (hardback : alk. paper)
020			_a9780415430357 (pbk. : alk. paper)
020			_a0415430356 (pbk. : alk. paper)
020			_a9780203935521 (ebook)
020			_a0203935527 (ebook)
040			_cCUS
082	0	0	_a959.134 _bSPU/A
100	1		_aSpurgeon, Christina
245	1	0	_aAdvertising and new media / _cChristina Spurgeon
260			_aLondon; _aNew York: _bRoutledge, _c2008.
300			_a135 p.; _c24 cm.
500			_aIncludes bibliography and index.
505			_a1 Advertising and the new media of mass conversation 2 From the ’Long Tail’ to ’Madison and Vine’: trends in advertising and new media 3 Integrating interactivity: globalization and the gendering of creative advertising 4 Mobilizing the local: advertising and cell phone industries in China 5 From conversation to registration: regulating advertising and new media 6 The future of advertising-funded media
650		0	_aInternet advertising.
650		0	_aAdvertising.
650		0	_aAdvertising _xSocial aspects.
650		0	_aMass media.
650		0	_aMass media and business.
942			_cWB16