000			01223nam a2200181Ia 4500
999			_c186119 _d186119
020			_a9781119942252
040			_cCUS
082			_a650.072 _bSEK/R
100			_aSekaran, Uma. _910086
245		0	_aResearch methods for business: a skill-building approach/ _cUma Sekaran.
250			_a6th ed.
260			_aNew York: _bJohn Wiley & Sons, _c2015.
300			_a423 p.
505			_a1. Introduction to research 2 The scientific approach and alternative approaches to investigation 3 The broad problem area and defining the problem statement 4 The critical literature review 5 Theoretical framework and hypothesis development 6. Elements of research design 7. Data collection methods: Introduction and interviews 8 Data collection methods: Observation 9.9 Data collection methods: Questionnaires 10. Experimental designs 11. Measurement of variables: Operational definition 12. Measurement: Scaling, reliability, validity 13. Sampling 14. Quantitative data analysis 15. Quantitative data analysis: Hypothesis testing 16. Qualitative data analysis 17. The research report.
650			_aBusiness--Research--Methodology _911334
650			_aBusiness--Research _911335
942			_cWB16 _05