000 00366nam a2200133Ia 4500
999 _c185606
_d185606
020 _a9780415519557
040 _cCUS
082 _a659.1
_bMCS/C
100 _aMcstay, Andrew
245 0 _aCreativity and advertising: affect ,events and process/
260 _aLondon:
_bRoutledge,
_c2013.
300 _avi, 173 p.
505 _a1. Introduction 2. Strangely revealing 3. The poetics of advertising 4. A Playful combinations 5. Sensational dimensions 6. I'm with stupid: vivid living, transgression and dirt 7. Creativity and the Counter-Enlightenment 8. Embodying culture 9. Concrescence and the unfashionably new 10. Excessive media 11. Conclusions
942 _cWB16