000 00373nam a2200157 4500
999 _c1844
_d1844
020 _a9788120336940
040 _cCUS
082 _a381
_bSRI/S
100 _aSrinivasan, R.
245 _aService marketing: the Indian context/
_cR. Srinivasan
250 _a2nd ed.
260 _aNew Delhi:
_bPHI Learning,
_c2010.
300 _a267 p.
_bill.
_c26 cm.
650 _aMarketing
942 _cWB16