| 000 | 00389nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c184055 _d184055 |
||
| 020 | _a9789332518278 | ||
| 040 | _cCUS | ||
| 082 |
_a647.940688 _bKOT/M |
||
| 100 | _aKotler, Philip | ||
| 245 | 0 |
_aMarketing for hospitality and tourism/ _cPhilip Kotler,John T. Bowen,James C. Makens |
|
| 250 | _a6th. ed. | ||
| 260 |
_aNew Delhi : _bPearson, _c2014. |
||
| 300 |
_a628p. : _bill. ; _c26cm. |
||
| 504 | _aIncludes index. | ||
| 505 | _a1.Introduction 2.Services characteristics of hospitality and tourism marketing 3.The marketing environment 4.The role of marketing in strategic planning 5.Marketing information system and marketing research 6.Consumer markets and consumer buying behaviour 7.Organizational buyer behaviour of group market 8.Market segmentation,targeting,and positioning 9.Designing and managing products 10.Internal marketing 11.Pricing products 12.Distribution channels 13.Promoting products I 14.Promoting products II 15.Professional sales 16.Direct and online marketing 17.Destination marketing 18.Next year's marketing plan | ||
| 650 | _aHospitality industry -- Marketing. | ||
| 650 | _aTourism -- Marketing. | ||
| 700 | _aBowen, John T. | ||
| 700 | _aMakens, James C. | ||
| 942 | _cWB16 | ||