| 000 | 00351nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c177419 _d177419 |
||
| 020 | _a9781452206257 | ||
| 040 | _cCUS | ||
| 082 |
_a302.23 _bPOT/M |
||
| 245 | 0 |
_aMedia literacy/ _cPotter, W. James |
|
| 250 | _a6th ed. | ||
| 260 |
_aLos Angeles: _bSage, _c2013. |
||
| 300 | _a121 p. | ||
| 505 | _aPART 1. INTRODUCTIONChapter 1: Living in the Message-Saturated WorldChapter 2: Media Literacy Approach PART 2. AUDIENCEChapter 3: Individual PerspectiveChapter 4: Industry Perspective on AudienceChapter 5: Children as a Special Audience PART 3. INDUSTRYChapter 6: Development of the Mass Media IndustriesChapter 7: The Economic GameChapter 8: The Current Picture PART 4. CONTENTChapter 9: Mass Media Content and RealityChapter 10: NewsChapter 11: EntertainmentChapter 12: AdvertisingChapter 13: Interactive Media PART 5. EFFECTSChapter 14: Proactive Perspective on Media EffectsChapter 15: Broadening Our Perspective on Media Effects PART 6. CONFRONTING THE ISSUESChapter 16: Who Owns and Controls the Mass Media?Chapter 17: PrivacyChapter 18: PiracyChapter 19: ViolenceChapter 20: Sports PART 7. THE SPRINGBOARDChapter 21: Personal Strategy for Increasing Media LiteracyChapter 22: Helping Others Increase Media LiteracyAppendix A: Profiles of the Mass Media IndustriesAppendix B: Examples of Mass Media EffectsAppendix C: Contacts | ||
| 942 | _cAC8 | ||