| 000 | 00415nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c177400 _d177400 |
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| 020 | _a9780415625234 | ||
| 040 | _cCUS | ||
| 082 |
_a791.430954 _bSCH/B |
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| 245 | 0 |
_aBollywood and globalisation/ _bthe global power of popular Hindi cinema _cSchaefer, David J. |
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| 250 | _a1st.ed | ||
| 260 |
_aNew York: _bRoutledge, _c2012. |
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| 300 | _a183 p. : | ||
| 505 | _aForeword Daya Thussu Introduction: Bollywood and Globalization: Researching Popular Hindi Cinema through the Lens of Film Flows David J. Schaefer and Kavita Karan Part 1: Transcultural Contexts and Soft Power 1. The big stick behind "soft power"? The case of Indian films in international markets Sunitha Chitrapu 2. Bollywood at Large: Who is watching Bollywood films? Anjali Gera Roy 3. Transnational Elements In Hong Kong And Hindi Film Industries: A Comparative Analysis Suruchi Mazumdar Part 2: Cinematic Content and Soft Power 4. Box Office and "Bollywood": An Analysis of Soft Power Content in Popular Hindi Cinema David J. Schaefer 5. Cinematic Soft Power and Contraflows: The Prevalence of South Asian Culture and Art in Popular Hindi Cinema David J. Schaefer, Kavita Karan, Amar Donepudi, and Namrata Bansal 6. The Impact of Globalization on Bollywood Cinema's Depictions of Violence, Sexuality, Crime, Social vice and Romance David J. Schaefer and Kavita Karan 7. The Changing Face of Indian Women in the Era of Global Bollywood Divya Anujan, David J. Schaefer, and Kavita Karan Part 3: Cinematic Soft Power and Audiences 8. Bollywood Cinema and Contemporary Audiences: Surveying Viewer Perceptions and Practices David J. Schaefer and Kavita Karan 9. Cultural connections in a globalized orld: The power of Bollywood in the United States Kavita Karan 10. Emotional Arousal and Bollywood: Assessing Cortical Activation for Violent, Sexual, and Romantic Content in Popular Hindi Cinema David J. Schaefer, Joseph Pathakamuri, Stephen Sammut, and Kavita Karan | ||
| 942 | _cAC8 | ||