| 000 | 00367nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c176334 _d176334 |
||
| 020 | _a9780071188098 | ||
| 040 | _cCUS | ||
| 082 |
_a658.8 _bREA/I |
||
| 245 | 0 |
_aInterest Marketing/ _breadings and online resources _cRichardson, Paul |
|
| 260 |
_aBoston: _bMcGraw Hill, _c2001. |
||
| 300 | _axii, 350p. | ||
| 505 | _aIntroduction to Internet marketing -- Conceptual foundations of Internet marketing -- Business-to-consumer Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications -- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The Internet and international marketing -- The Internet and public policy -- The Internet and information economics | ||
| 942 | _cAC8 | ||