000			00385nam a2200145Ia 4500
999			_c176300 _d176300
020			_a9780135030318
040			_cCUS
082			_a658.002 _bMAR/E
245		0	_aEntrepreneurship & small business management/ _cMariotti, Steve
250			_a1st ed.
260			_aBoston: _bPrentice Hall, _c2012.
300			_a702 p.
505			_a Unit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: fastsigns -- Unit 2 Who are your customers?. Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Ltd.. Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: done galleries -- Unit 4 Finding, securing, and managing financial resources -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both?. Unit 4 Case study: bridgecreek -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: mo's chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in the brand -- Unit 6 Case study: avocent.
942			_cAC8