| 000 | 00406nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c176094 _d176094 |
||
| 020 | _a9788132104711 | ||
| 040 | _cCUS | ||
| 082 |
_a658.8 _bVEN/M |
||
| 245 | 0 |
_aMarketing management/ _ba decision-making approach _cVenugopa,.Pingal |
|
| 250 | _a1 st.ed. | ||
| 260 |
_aNew Delhi, India: _bResponse Books, _c2010. |
||
| 300 | _axvii, 245 p. | ||
| 505 | _aPreface Introduction I: UNDERSTANDING THE BASICS Needs, wants and Need Hierarchy Marketing Product II: UNDERSTANDING THE MARKET Marketing Environment SWOT Analysis Purchase Process Competitive Advantage: Building Entry Barriers III: THE DECISION-MAKING Segmenting and Targeting Positioning Marketing Planning Process Appendices References Index | ||
| 942 | _cAC8 | ||