000			00432nam a2200145Ia 4500
999			_c176024 _d176024
020			_a9780415893428
040			_cCUS
082			_a659.2 _bSMI/B
245		0	_aBecoming a Public Relations Writer/ _ba writing workbook for emerging and established media _cSmith, Ronald D.
250			_a4th ed.
260			_aNew York: _bRoutledge, _c2012.
300			_axvi, 413 p.
505			_aPart One: Principles of Effective Writing * Writing ... And What It Means to You * Effective Writing * Persuasive and Ethical Communication * The Writing Process Wrap-Up for Part One Part Two: Public Relations Writing for Journalistic Media * News and Public Relations * Fact Sheet and Advisory * News Writing Style * Print News Release * Broadcast News Release * Multimedia and Social Media Release * Organizational Feature * Advocacy and Opinion Wrap-Up for Part Two Part Three: Public Relations Writing for Organizational Media * Newsletter and Corporate Report * Website, Blog, and Wiki * Flier and Brochure * Direct Mail and Online Appeal * Public Relations Advertising * Speechwriting Wrap-Up for Part Three Appendix A: Common Sense Stylebook for Public Relations Writers Appendix B: Copy Editing Bibliography Glossary
942			_cAC8