| 000 | 00585mam a2200169 a 4500 | ||
|---|---|---|---|
| 020 | _a0761968504 | ||
| 020 | _a0761968512 (PBK.) | ||
| 040 | _cCUS | ||
| 082 | 0 | 0 |
_a381 _bBRO/M |
| 100 | 1 |
_aBrown, Stephen, _920637 |
|
| 245 | 1 | 0 |
_aMarketing : the retro revolution / _cStephen Brown. |
| 260 |
_aLondon : _bSAGE, _c2001. |
||
| 300 |
_ax, 262 p. ; _c24 cm. |
||
| 505 | _aIntroduction: Looking back to see ahead. Part I: Putting the 'con' into concept. Part II: Downsizing strategy. Part III: Fixing the mix. Conclusion: Trapping the substance. | ||
| 650 | 0 |
_aMarketing. _94829 |
|
| 942 | _cWB16 | ||
| 999 |
_c1749 _d1749 |
||