| 000 | 00414nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c174869 _d174869 |
||
| 020 | _a9781412991308 | ||
| 040 | _cCUS | ||
| 082 |
_a658.83 _bCLO/E |
||
| 100 | _aClow, Kenneth E. | ||
| 245 | 0 |
_aEssentials of marketing research/ _bputting research into practice _cKenneth E. Clow & Karen E. James |
|
| 250 | _a1st ed. | ||
| 260 |
_aLos Angeles: _bSage Publications, _c2014. |
||
| 300 | _a496 p. | ||
| 505 | _a The role of marketing research -- The marketing research process -- Secondary data and research -- Qualitative research -- Observation research -- Survey research -- Experimental research -- Sampling procedures -- Measurement methods -- Marketing scales -- Questionnaire design -- Fundamental data analysis -- Analysis of differences and regression analysis -- Research reports and presentations. | ||
| 650 | _aMarketing research. | ||
| 650 | _aCommerce. | ||
| 650 | _aBusiness & Economics. | ||
| 700 | _aJames, & Karen E | ||
| 942 | _cWB16 | ||