| 000 | 00378nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c174832 _d174832 |
||
| 020 | _a9781849205719 | ||
| 040 | _cCUS | ||
| 082 |
_a658.8 _bMAS/M |
||
| 100 | _aMasterson, Rosalind | ||
| 245 | 0 |
_aMarketing/ _ban introduction _cRosalind Masterson & David Pickton |
|
| 250 | _a2nd ed. | ||
| 260 |
_aLondon: _bSage Publications Ltd., _c2010. |
||
| 300 | _a508 p. | ||
| 505 | _a PART I: This is MarketingChapter 1: Marketing todayChapter 2: The marketing environmentPART II: Making Sense of MarketsChapter 3: Buyer behaviourChapter 4: Market segmentation, targeting and positioningChapter 5: Marketing researchPART III: The Marketing MixChapter 6: ProductChapter 7: Service productsChapter 8: Promotion (marketing communications)Chapter 9: PlaceChapter 10: PricePART IV: Managing MarketingChapter 11: Building brands using the international marketing mixChapter 12: Marketing planning | ||
| 650 | _aMarketing -- Textbooks. | ||
| 650 | _aMarketing -- Case studies. | ||
| 650 | _aMarketing. | ||
| 700 | _aPickton, David | ||
| 942 | _cWB16 | ||