| 000 | 00406nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c171631 _d171631 |
||
| 020 | _a9781841694986 (hardcover : alk. paper) | ||
| 040 | _cCUS | ||
| 082 |
_a658.8342 _bWAN/S |
||
| 245 | 0 |
_aSocial psychology of consumer behavior/ _cedited by Michaela Wänke |
|
| 260 |
_aNew York: _bPsychology Press, _c2009. |
||
| 300 | _aix, 396 p. | ||
| 505 | _aPart 1. Introduction: A Tale of Two Disciplines. M.Wanke, What's Social about Consumer Behavior? R.S. Wyer, Jr., R. Adaval, Social Psychology and Consumer Psychology: An Unexplored Interface. Part 2. The Construal of Consumer Judgments and Decisions. T. Eyal, N. Liberman, Y. Trope, Psychological Distance and Consumer Behavior: A Construal Level.Theory Perspective. A. Dijksterhuis, R.B. van Baaren, K.C.A. Bongers, M.W. Bos, M.L. van Leeuwen, A. van der Leij, The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice. H. Bless, R. Greifenender, Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions. A. Chernev, R. Hamilton, Compensatory Reasoning in Choice. Part 3. Affective and Cognitive Feelings in Consumer Judgment. J. De Houwer, Conditioning as a Source of Liking: There is Nothing Simple About It. M.T. Pham, The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. N. Schwarz, H. Song, J. Xu, When Thinking is Difficult: Metacognitive Experiences as Information . Part 4. Social and Media Influences on Judgment and Behavior. S. Shavitt, A.Y. Lee, C.J. Torelli, Cross-Cultural Issues in Consumer Behavior. L.J. Shrum, Television Viewing and Social Reality: Effects and Underlying Processes. N.J. Goldstein, R.B. Cialdini, Normative Influences on Consumption and Conservation Behaviors. A. Kirmani, M.C. Campbell, Taking the Target's Perspective: The Persuasion Knowledge Model. Part 5. Goals and Self-regulation. A.Y. Lee, E.T. Higgins, The Persuasive Power of Regulatory Fit. M. Friese, W. Hofmann, M. Wanke, The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures. A. Fishbach, Y. Zhang, The Dynamics of Self-Regulation: When Goals Commit Versus Liberate. | ||
| 650 |
_aConsumer behavior--Psychological aspects Consumer behavior Consumers--Psychology Psychology _xSocial psychology |
||
| 700 | _aWänke, Michaela (ed) | ||
| 942 | _cWB16 | ||