| 000 | 00383nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c171468 _d171468 |
||
| 020 | _a9780415992466 (hbk.) | ||
| 040 | _cCUS | ||
| 082 |
_a384.555 _bMJO/M |
||
| 100 | _aMjos, Ole J. | ||
| 245 | 0 |
_aMedia globalization and the discovery channel networks/ _c Mjos Ole J. |
|
| 260 |
_aNew York: _bRoutledge, _c2010. |
||
| 300 | _aviii, 224 p. | ||
| 505 | _a1. Discovery and a Globalizing `Televisual Culture' 2. The Rise of Discovery: Politics, Economics and Technology 3. Going Global: The Branding of Discovery 4. Discovery and the Globalization of Programming 5. Global/Regional/Local: Discovery's Programme Strategy in Europe 6. Global Programming and Universal Interest 7. Negotiating the Global and the Local: A Threefold Theoretical Paradigm 8. Discovery, the Global Public Sphere and Infotainment 9. Discovery and Media Globalization: A Double Relationship | ||
| 942 | _cWB16 | ||