000			02089cam a2200325 a 4500
999			_c167547 _d167547
020			_a9788132104018 (hard back)
020			_a8132104013 (hard back)
040			_cCUS
082	0	0	_a302.230954 _bRAN/I
100	1		_aRanganathan, Maya
245	1	0	_aIndian media in a globalised world/ _cMaya Ranganathan, Usha M. Rodrigues.
260			_aThousand Oaks : _bSAGE, _c2010.
300			_axix, 275 p. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aGlocalisation of Indian television / Usha M. Rodrigues -- Nationalism as a marketing tool by MNC advertisements / Maya Ranganathan -- Print media in the era of globalisation / Usha M. Rodrigues -- Commercial FM radio takes over Indian cities / Maya Ranganathan -- The pan-Tamil rhetoric in regional media / Maya Ranganathan -- Citizen journalism and the public sphere in India / Usha M. Rodrigues -- The Naga nation on the Net / Maya Ranganathan -- Towards a more inclusive Indian identity? A case study of the Bollywood film Swades / Maya Ranganathan -- Public service broadcasting in India: Doordarshan's legacy / Usha M. Rodrigues -- The archetypes of Sita, Kaikeyi and Surpanaka stride the small screen / Maya Ranganathan -- Freedom in Indian blogosphere / Maya Ranganathan -- Television policy in India : an unfulfilled agenda / Usha M. Rodrigues.
650		0	_aMass media _zIndia.
650		0	_aMass media _xSocial aspects _zIndia.
650		0	_aMass media _xEconomic aspects _zIndia.
650		0	_aGlobalization _xSocial aspects _zIndia.
700	1		_aRodrigues, Usha M.
942			_cWB16