| 000 | 00412nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c165868 _d165868 |
||
| 020 | _a9788131709962 | ||
| 040 | _cCUS | ||
| 082 |
_a658.8 _bCLO/I |
||
| 100 | _aClow, Kenneth E. | ||
| 245 | 0 |
_aIntegrated advertising, promotion, and marketing communicaitons / _cby Kenneth E. Clow and Donald Baack. |
|
| 250 | _a | ||
| 260 |
_aNew Delhi: _bPearson Education, _c2007. |
||
| 300 | _a537 pages : illustrations | ||
| 650 | _aAdvertising. | ||
| 942 | _cWB16 | ||