| 000 | 00588nam a2200169Ia 4500 | ||
|---|---|---|---|
| 999 |
_c165838 _d165838 |
||
| 020 | _a9780070144966 | ||
| 040 | _cCUS | ||
| 082 |
_a659.1 _bBEL/A |
||
| 100 |
_aBelch, George E. _913750 |
||
| 245 | 0 |
_aAdvertising and promotion: _ban integrated marketing communications perspective / _cGeorge E. Belch. |
|
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi: _bTata McGraw Hill Education Pvt. Ltd, _c2010. |
||
| 300 | _a1075 p. | ||
| 650 |
_a Advertising -- Case studies -- Audio-visual aids. _913751 |
||
| 650 |
_aSales promotion -- Case studies -- Audio-visual aids. _913752 |
||
| 942 |
_cWB16 _06 |
||