000			00435nam a2200145Ia 4500
999			_c165837 _d165837
020			_a9780070144966
040			_cCUS
082			_a659.1 _bBEL/A
100			_aBelch, George E. _914263
245		0	_aAdvertising and promotion: _ban integrated marketing communications perspective / _cGeorge E. Belch,
250			_a7th ed.
260			_aNew Delhi: _bTata McGraw Hill Education Pvt. Ltd, _c2010.
300			_a1075 p.
942			_cWB16 _03