000			01521cam a2200361 a 4500
999			_c165655 _d165655
020			_a0071373586
020			_a9780071373586
040			_cCUS
082	0	4	_a650 _bRIE/P
100	1		_aRies, Al.
245	1	0	_aPositioning : _bthe battle for your mind / _cAl Ries, Jack Trout.
260			_aNew York ; _aLondon : _bMcGraw-Hill, _cc2001.
300			_aviii, 213 p. ; _c21 cm.
500			_a"How to be seen and heard in the overcrowded marketplace"--Cover.
500			_a"With a new preface by Jack Trout"--P. [4] of cover.
500			_aIncludes index.
505			_aIntroduction: "Positioning" is the first body of thought to come to grips with the problems of communicating in an over communicated society -- What positioning is all about -- Assault on the mind -- Getting into the mind -- Those little ladders in your head -- You can't get there from here -- Positioning of a leader -- Positioning of a follower -- Repositioning the competition -- Power of the name -- No-name trap -- Free-ride trap -- Line-extension trap -- When line extension can work -- Positioning a company, Xerox -- Positioning a country, Belgium -- Positioning an island, Jamaica -- Positioning a product, Milk Duds -- Positioning a service, Mailgram -- Positioning a Long Island bank -- Positioning a New Jersey bank -- Positioning a ski resort, Stowe -- Positioning the Catholic Church -- Positioning yourself and your career -- Positioning your business -- Playing the positioning game.
650		0	_aPositioning (Advertising)
942			_cWB16