000			01240cam a2200301 a 4500
999			_c165649 _d165649
020			_a9780814413043
020			_a0814413048
040			_cCUS
082	0	0	_a658.872 _bVEL/W
100	1		_aVeloso, Maria.
245	1	0	_aWeb copy that sells : _bthe revolutionary formula for creating killer copy that grabs their attention and compels them to buy / _cMaria Veloso.
250			_a2nd ed.
260			_aNew York : _bAmerican Management Association, _cc2009.
300			_axxii, 314 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505			_aContents foreword acknowledgment introduction to second edition --1.Getting started: the dynamics of web selling -- 2. A simple blueprint for writing killer web copy -- 3. Crafting your copy-- 4. E-mail marketing: the internet's killer application103-- 5. Using psychology to motivate prospects to become purchasers -- 6. The art of changing your prospects' minds-- 7. Increasing sales through the use of involvement devices -- 8. Online marketing communications: it's what you do after people visit your website that counts -- 9. The special rules for web copy writing to the business-business (b2b) market --10. Web copy writing in the age of web 2.0 --11. Last but not least: tying it all together index
650		0	_aElectronic commerce.
650		0	_aWeb sites _xDesign.
650		0	_aInternet marketing.
650		0	_aInternet advertising.
942			_cWB16