000			00421nam a2200133Ia 4500
999			_c165648 _d165648
020			_a0471718378
040			_cCUS
082			_a659.1 _bJAF/L
100			_aJoseph, Jaffe
245		0	_aLife after the 30-second spot: _benergize your brand with a bold mix of alternatives to traditional advertising / _cJoseph Jaffe.
260			_aPrinceton, N.J. : _bRecording for the Blind & Dyslexic, _c2005.
300			_axix, 284 p. : ill. ; 24 cm
500			_aOriginally published: Hoboken, N.J. : John Wiley & Sons, ©2005.
505			_aThe Problem -- The end of mass media -- What's eating the 30-second Commercial -- Mass Murder -- Is Advertising even the answer? -- The vicious cycle -- The end of the line -- A perfect storm is brewing -- The Solution: Re: think 4 fundamentals of marketing -- Re: think the changing consumer -- Re: think Branding -- Re: think Advertising (Make Advertising relevant again) -- Re: think the Agency (fix the agency mess) -- Approaches that are transforming the marketing and advertising games -- The Internet -- Gaming -- On-Demand -- Experiential -- Long Form -- Communal Marketing -- Consumer Generated -- Content -- Search -- Mobile, Music and things that make you go mmm -- Branded Entertainment.
650			_aAdvertising -- Psychological aspects.
650			_aCustomer relations.
650			_aTarget marketing.
650			_aAdvertising -- Technological innovations.
650			_a Interactive marketing.
942			_cWB16