| 000 | 00396nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c165646 _d165646 |
||
| 020 | _a9780071462150 | ||
| 040 | _cCUS | ||
| 082 |
_a659.1 _bCAP/F |
||
| 100 | _aCappo, Joe | ||
| 245 | 4 |
_aThe future of advertising: new media, new clients, new consumers in the post-television age/ _cJoe Cappo. |
|
| 260 |
_aChicago, OH : _bMcGraw-Hill, _c2003. |
||
| 300 |
_axi, 260 p.; _c21 cm |
||
| 505 | _aChapter 1 The Corporation Chapter 2 Common Stock Chapter 3 Rights and Warrants Chapter 4 Preferred Stock Chapter 5 Dividends Chapter 6 Corporate Bonds Chapter 7 Municipal Bonds Chapter 8 U.S. Government Securities Chapter 9 Interest Payments Chapter 10 Yield Calculations Chapter 11 Investment Companies Chapter 12 Call Option Basics Chapter 13 Call Option Strategies Chapter 14 Put Options, Straddles, and Spreads Chapter 15 The Primary Market Chapter 16 The Secondary Market Chapter 17 Types of Orders Chapter 18 Short Sales Chapter 19 Margin Trading Chapter 20 The Analysis of Securities | ||
| 650 | _aAdvertising -- United States. | ||
| 650 | _aAdvertising. | ||
| 651 | _aUnited States. | ||
| 942 | _cWB16 | ||