| 000 | 00393nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c164649 _d164649 |
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| 020 | _a9788131733530 | ||
| 040 | _cCUS | ||
| 082 |
_a330 _bKEA/M |
||
| 100 | _aKeat, Paul G. | ||
| 245 | 0 |
_aManagerial economics: economic tools for today's decision makers/ _cPaul G. Keat, Philip K.Y. Young, Sreejata Banerjee |
|
| 250 | _a6th ed. | ||
| 260 |
_aChennai: _bPearson, _c2011. |
||
| 300 |
_axxiv, 551 p. _bill. _c26 cm. |
||
| 505 | _aIntroduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry. | ||
| 650 | _aManagerial economics--Study and teaching | ||
| 700 | _aYoung, Philip K. Y. | ||
| 700 | _aBanerjee, Sreejata | ||
| 942 | _cWB16 | ||