000 | 02659cam a2200409 a 4500 | ||
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999 |
_c164571 _d164571 |
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020 | _a9780978843106 | ||
020 | _a097884310X | ||
040 | _cCUS | ||
082 | 0 | 0 |
_a659.1019 _bPAC/H |
100 | 1 | _aPackard, Vance, | |
245 | 1 | 4 |
_aThe hidden persuaders/ _cVance Packard ; with an introduction by Mark Crispin Miller. |
260 |
_aNew York: _bIg Publishing, _cc2007. |
||
300 |
_a240 p. ; _c21 cm. |
||
505 | 0 | _a1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality. | |
650 | 0 |
_aAdvertising _xPsychological aspects. |
|
650 | 0 |
_aConsumers _xPsychology. |
|
650 | 0 | _aAdvertising, Political. | |
650 | 0 | _aPropaganda. | |
650 | 0 | _aControl (Psychology) | |
942 |
_cWB16 _01 |