000 | 01143nam a2200181Ia 4500 | ||
---|---|---|---|
999 |
_c163845 _d163845 |
||
020 | _a9788120335660 | ||
040 | _cCUS | ||
082 |
_a658.4012 _bDAV/S |
||
100 |
_aDavid, Fred R _913511 |
||
245 | 0 |
_aStrategic management: concepts and cases/ _cFred R. David. |
|
250 | _a12 ed. | ||
260 |
_aNew Delhi: _bPHI Learning, _c2010. |
||
300 |
_axxxi, 326 p. _bill. _c29 cm. |
||
505 | _aPart 1: Overview of strategic management -- The nature of strategic management -- Cohesion case: Walt Disney Company, Inc -- 2008 -- Part 2: Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Part 3: Strategy implementation -- Implementing strategies: management and operations issues -- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy review, evaluation, and control -- Part 5: Strategic management case analysis -- How to prepare and present a case analysis. | ||
650 |
_aStrategic planning _96366 |
||
650 |
_aBusiness planning _96367 |
||
942 |
_cWB16 _01 |