000			00391nam a2200145Ia 4500
999			_c163809 _d163809
020			_a9780070187757
040			_cCUS
082			_a650 _bMUR/E
100			_aMurphy, Herta A.
245		0	_aEffective business communication/ _cHerta A Murphy, Herbert W. Hildebrandt, Jane P. Thomas
250			_a7th Ed.
260			_aNew Delhi: _bTata McGraw Hill. _c2010.
300			_a619 p. _bill _c27 cm.
505			_aEffective Communications in Business 1. Importance and Benefits of Effective Communication Ancient Heritage for Communication Principles Life blood" of Every Organization Benefits of Effective Communication in Your Career Challenge of Communication •in the Global Market 2. Components of Communication Context Sender-Encoder Message Medium Receiver-Decoder Feedback 3. Concepts and Problems of Communication Conventions of M eaning Perceptions of Reality Values,Attitudes, and Opinions The Seven C's of Effective Communication 1. Completeness Provide All Necessary In formation Answer All Questions Asked Give Something Extra, When Desirable 2. Conciseness Eliminate Wordy Expressions Include Only Relevant Material Avoid U necessary Repetition
650			_aBusiness communication
650			_aCommunication in management
650			_aCommercial correspondence
700			_aHildebrandt, Herbert W.
700			_aThomas Jane P.
942			_cWB16