| 000 | 00553nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c163743 _d163743 |
||
| 020 | _a9780070144966 | ||
| 040 | _cCUS | ||
| 082 |
_a659.1 _bBEL/A |
||
| 100 | _aBelch, George E. | ||
| 245 | 0 |
_aAdvertising and promotion: an integrated marketing communications perspective/ _cGeorge E. Belch; Michael A. Belch |
|
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi: _bTata McGraw Hill Education Pvt. Ltd, _c2010. |
||
| 300 | _a1075 p. | ||
| 650 | _aSales promotion | ||
| 650 | _aAdvertising | ||
| 650 |
_aCommunication in marketing _913596 |
||
| 942 |
_cWB16 _02 |
||