| 000 | 00574nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c163741 _d163741 |
||
| 020 | _a9780070144966 | ||
| 040 | _cCUS | ||
| 082 |
_a659.1 _bBEL/A |
||
| 100 |
_aBelch, George E. _914665 |
||
| 245 | 0 |
_aAdvertising and promotion: an integrated marketing communications perspective/ _cGeorge E. Belch; Michael A. Belch |
|
| 250 | _a7th Ed. | ||
| 260 |
_aNew Delhi: _bTata McGraw Hill Education pvt. ltd, _c2010. |
||
| 300 | _a1075 p. | ||
| 650 |
_aSales promotion _913594 |
||
| 650 |
_aAdvertising _913595 |
||
| 650 |
_aCommunication in marketing _913596 |
||
| 942 |
_cWB16 _02 |
||