000 | 01570nam a2200205Ia 4500 | ||
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020 | _a978-0230637290 | ||
020 | _a0230637299 | ||
040 | _cCUS | ||
082 |
_a658.3140235 _bRAM/M |
||
100 |
_aRamaswamy, V. S. _91447 |
||
245 | 0 |
_aMarketing management: global perspective, Indian context/ _cV.S. Ramaswamy and S. Namakumari. |
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250 | _a4th ed. | ||
260 |
_aDelhi: _bMagmillan, _c1990. |
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300 |
_axxxix, 872 p. _bill. _c27 cm. |
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500 | _a4th edition of this book • Perspective, Centred on Value Enables the students learn marketing with a new orientation: Value Delivery is the crux of marketing; and marketing is to be defined and treated as a Value Delivering Process. Only a perspective centred on value can provide the needed practical direction for approaching and practising marketing the right way. • Curriculum Driven as well as Curriculum Driving A text is usually curriculum driven; in certain circumstances, it has to become curriculum driving, besides being curriculum driven. Such circumstances manifest today in the theatre of Marketing teaching in India. This latest edition meets this demand of the times. • The ‘Authentically Indian’ Text An ‘Indian text on Marketing’ is no big deal today. There are several such texts and the tribe is growing. But this is the most ‘Authentically Indian’ text. This is not an adapted version/patchwork of some texts created for a totally different student community. | ||
650 |
_aMarketing--Management _9680 |
||
650 |
_aIndia _991 |
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700 |
_aNamakumari. S _91448 |
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942 | _cWB16 | ||
999 |
_c163577 _d163577 |