000			09174cam a2200313 a 4500
999			_c163549 _d163549
020			_a9781412930048 (hbk.)
020			_a1412930049 (hbk.)
040			_cCUS
082	0	0	_a302.23072 _bHAN/M
245	0	0	_aMass communication research methods/ _cedited by Anders Hansen.
260			_aLondon : _bSAGE, _c2009.
300			_a4 v. : _bill. ; _c25 cm.
440		0	_aSage benchmarks in social research methods
504			_aIncludes bibliographical references.
505	0		_aVolume 2. Researching media institutions, organisations, professionals and production (continued). Political economy (media institutions). The political economy of communications / Janet Wasko -- Communications policy research. Facing in : researchers and academia / Sandra Braman -- Media policy paradigm shifts : toward a new communications policy paradigm / Jan van Cuilenburg and Denis McQuail -- Researching media content and representation. Content analysis. Overview of media research methodologies : media output / Barrie Gunter -- Reflections : ethnographic content analysis / David L. Altheide -- Two approaches to the study of advertisements / William Leiss, Stephen Kline and Sut Jhally -- Reading the news / Richard V. Ericson, Patricia M. Baranek and Janet B.L. Chan -- Semiotics and discourse analysis. Semiotic analysis / Arthur Asa Berger -- 'Suit, tie and a touch of juju' : the ideological construction of Africa : a critical discourse analysis of news on Africa in the British press / Heather Jean Brookes -- How to view commercials / Paul Rutherford -- Discourse analysis / Rosalind Gill -- Structural and narrative analysis. Narrative and genre / Horace Newcomb -- Structural analysis and mass communication / Olivier Burgelin -- Introduction to the structural analysis of narratives / Roland Barthes -- Narrative strategies in television science : a case study / Roger Silverstone -- Re(de)fining narrative events : examining television narrative structure / Michael J. Porter, Deborah L. Larson, Allison Harthock and Kelly Berg Nellis
650		0	_aMass media _xResearch _xMethodology.
700			_aHansen, Anders
942			_cBOOKS