000			01384cam a2200337 a 4500
999			_c163544 _d163544
020			_a0803971915 (pbk. : alk. paper)
020			_a0803971907 (cloth : alk. paper)
040			_cCUS
082	0	0	_a658.83 _bHIL/M
245	0	0	_aMarketing and consumer research in the public interest/ _cRonald Paul Hill, editor.
260			_aThousand Oaks, Calif. : _bSage Publications, _c1996.
300			_ax, 230 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aPART ONE Introduction - Ronald Paul Hill Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer - Julie L Ozanne and Jeff B Murray Exploring Simultaneous Oppressions - Julia Bristor and Eileen Fischer Toward the Development of Consumer Research in the Interest of Diverse Women PART TWO Introduction - Ronald Paul Hill Professional, Personal, and Popular Culture Perspectives on Addiction - Elizabeth C Hirschman Social Support for Decision Making during Grief Due to Death - James W Gentry and Cathy Goodwin Marketing and the Poor - Linda F Alwitt PART THREE Introduction - Ronald Paul Hill Social Criticisms of Target Marketing - Debra Jones Ringold Process or Product? Materialism, Desire, and Discontent - Marsha L Richins Contributions of Idealized Advertising Images and Social Comparison Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising - Charles R Taylor, Ju Yung Lee and Barbara B Stern PART FOUR Introduction - Ronald Paul Hill Alcohol Warning Label Effects - J Craig Andrews and Richard G Netemeyer Socialization, Addiction, and Public Policy Issues Expanding the Perspective on Consumer Product Safety - Jeffrey J Stoltman and Fred W Morgan Using Marketing and Advertising Principles to Encourage Pro-Environmental Behaviors - L J Shrum, Tina M Lowrey and John A McCarty
650		0	_aMarketing research _xSocial aspects.
650		0	_aAdvertising _xSocial aspects.
650		0	_aPublic interest.
700	1		_aHill, Ronald Paul.
942			_cWB16