000			01467cam a2200373 a 4500
999			_c162857 _d162857
020			_a0340720352
040			_cCUS
082	0	4	_a302.23 _bGRI/U
100	1		_aGripsrud, Jostein,
245	1	0	_aUnderstanding media culture/ _cJostein Gripsrud.
260			_aLondon : _bArnold ; _aNew York : _bOxford Press, _c2002.
300			_a330 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references (p. [311]-322) and index.
505			_aPart 1: The Audience and the Media 1. Identity: the media and our understanding of ourselves 2. Influence: the media's power - and our own 3. Distinctions: social difference, lifestyle and taste Part 2: Perspectives on Media Texts 4. Semiotics: signs, codes and cultures 5. Hermeneutics: interpretation and understanding 6. Rhetoric: language, situation, purpose 7. Narratology: the forms and functions of stories Part 3: Production: Contexts and Conditions 8. Public sphere and democracy: ideals and realities 9. Broadcasting: technology, society and policy 10. Production: creativity, contexts and power
650		0	_aMass media and culture.
650		0	_aMass media _xInfluence.
650		0	_aMass media _xSocial aspects.
942			_cWB16 _01