| 000 | 01035nam a2200169Ia 4500 | ||
|---|---|---|---|
| 999 |
_c162848 _d162848 |
||
| 020 | _a9781439083925 | ||
| 040 | _cCUS | ||
| 082 |
_a302.23072 _bWIM/M |
||
| 100 |
_aWimmer Roger D _914529 |
||
| 245 | 0 |
_aMass media research: an introduction/ _cWimmer Roger D |
|
| 250 | _a9th ed | ||
| 260 |
_aCengage Learning: _bMicheal Rosenberg, _c2003. |
||
| 300 | _a464p. | ||
| 505 | _aPart I: THE RESEARCH PROCESS. 1. Science and Research. 2. Elements of Research. 3. Research Ethics. 4. Sampling. Part II: RESEARCH APPROACHES. 5. Qualitative Research Methods. 6. Content Analysis. 7. Survey Research. 8. Longitudinal Research. 9. Experimental Research. Part III: DATA ANALYSIS. 10. Introduction to Statistics. 11. Hypothesis Testing. 12. Basic Statistical Procedures. Part IV: RESEARCH APPLICATIONS. 13. Newspaper and Magazine Research. 14. Research in the Electronic Media. 15. Research in Advertising. 16. Research in Public Relations.Appendix Tables.Glossary.Name Index.Subject Index. | ||
| 650 |
_aMass media. _91546 |
||
| 942 |
_cWB16 _05 |
||