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999			_c161836 _d161836
020			_a9780415428033
020			_a0415428033
040			_cCUS
082	0	0	_a659.2 _bTHE/P
100	1		_aTheaker, Alison.
245	1	4	_aThe public relations handbook/ _cAlison Theaker.
250			_a3rd ed.
260			_aLondon; _aNew York: _bRoutledge, _c2008.
300			_ax, 418 p.: _bill.; _c24 cm.
440		0	_aMedia practice
504			_aIncludes bibliographical references (p. [385]-407) and index.
505	0	0	_tThe context of public relations. _tWhat is public relations?/ _rJohanna Fawkes -- _tPublic relations and communications/ _rJohanna Fawkes -- _tPublic relations, politics and the media/ _rEmma Wood, Ian Somerville -- _tPublic relations and management/ _rAnne Gregory -- _tProfessionalism and regulation -- _tStrategic public relations. _tPublic relations and corporate communication / _rEmma Wood, Ian Somerville -- _tPublic relations and corporate identity/ _rEmma Wood, Ian Somerville -- _tPublic affairs and issues management -- _tBusiness ethics, public relations and corporate social responsibility/ _rEmma Wood, Ian Somerville -- _tResearch and evaluation : measuring the unmeasurable? -- _tCoping with culture : global public relations -- _tStakeholder public relations. _tMedia relations/ _rJohn Hitchins -- _tInternal communications -- _tCorporate social responsibility in action : corporate community involvement and cause-related marketing -- _tAn introduction to financial public relations/ _rKeeley Clarke -- _tPublic sector public relations -- _tConsumer public relations -- _tBusiness-to-business public relations -- _tNot-for-profit public relations / _rPeter Brill, Cinzia Marrocco -- _tUsing new technology effectively in public relations -- _tShaping the future. _tFuture challenges for PR.
650		0	_aCorporations _xPublic relations.
650		0	_a Entreprises -- Relations publiques.
650		0	_aBUSINESS & ECONOMICS -- Public Relations.
650		0	_aStrategische planning.
650		0	_aPublic relations.
650		0	_aCommunicatie.
942			_cBOOKS