000			00360nam a2200145Ia 4500
999			_c160294 _d160294
020			_a0132186942
040			_cCUS
082			_a658.8342 _bSOL/C
100			_aSolomon, Michael R
245		0	_aConsumer Behavior/ _cMichael R. Solomon
250			_a7th ed.
260			_aNew York: _bPrentice Hall, _c2007.
300			_a654 p.
505			_a Ch. 1. An introduction to consumer behaviour -- Ch. 2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation, values and involvement -- Ch. 5. Attitudes -- Ch. 6. Attitude change and interactive communications -- Ch. 7. The self -- Case studies 1-4 -- Ch. 8. Individual decision-making -- Ch. 9. Shopping, buying, evaluating and disposing -- Ch. 10. Group influence and opinion leadership -- Case studies 5-8 -- Ch. 11. European family structures and household decision-making -- Ch. 12. Income and social class -- Ch. 13. Age subcultures -- Case studies 9-14 -- Ch. 14. Culture and consumer behaviour -- Ch. 15. Cultural change processes -- Ch. 16. Lifestyles and European cultures -- Ch. 17. New times, new consumers -- Case studies 15-20.
650			_a Consumer behavior -- Europe.
650			_a Analyse comparative.
650			_aComportement du consommateur.
942			_cWB16