| 000 | 00368nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c157987 _d157987 |
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| 020 | _a1412914175 | ||
| 040 | _cCUS | ||
| 082 |
_a659.202854678 _bKEL/P |
||
| 100 | _aKelleher, Tom | ||
| 245 | 0 |
_aPublic relations online: Lasting concept for changing media/ _cTom Kelleher |
|
| 260 |
_aLondon: _bSage, _c2007. |
||
| 300 |
_a159 p. _c15.24cm. |
||
| 505 | _a Preface and Overview 1. Interactive Public Relations 2. Systems Everywhere 3. Server-side Public Relations 4. Peer-to-peer Public Relations 5. Relationships 6. News-driven Relationships 7. Commerce-driven Relationships 8. Issue-driven Relationship 9. Managing Public Relations in "Real" Time 10. Applied Research & Evaluation | ||
| 942 | _cWB16 | ||