| 000 | 00374nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c157960 _d157960 |
||
| 020 | _a9781412964715 | ||
| 040 | _cCUS | ||
| 082 |
_a302.23072 _bPOT/A |
||
| 100 | _aJames, Potter W. | ||
| 245 | 0 |
_aArguing for a general framework for mass media scholarship/ _cPotter W. Potter |
|
| 250 | _a1st ed. | ||
| 260 |
_aLos Angeles: _bSage, _c2009. |
||
| 300 |
_a393 p. _c17.78cm. |
||
| 505 | _a PART I: INTRODUCTION 1. Why Do We Need a General Framework? 2. Introduction to the General Framework PART II: EXPLAINING THE MEDIA ORGANIZATIONS FACET 3. Media Media Organization Line of Thinking 4. Business Strategies 5. Marketing Strategies 6. Employment Strategies PART III: EXPLAINING THE MEDIA AUDIENCES FACET 7. Media Audience Line of Thinking 8. Audience Cognitive Algorithms 9. Audience: Filtering Media Messages 10. Audience: Meaning Matching 11. Audience: Meaning Construction PART IV: EXPLAINING THE MEDIA MESSAGES FACET 12. Media Message Line of Thinking 13. Message Formulas and Conventions--General 14. Message Formulas and Conventions by Genre 15. Critique of Media Message Scholarship PART V: EXPLAINING THE MEDIA EFFECTS FACET 16. Media Effects Line of Thinking `7. Conceptualizing Media Influence and Effects 18. Designing Media Effects StudiesPART VI: CONCLUSION 19. Integration of Explanations | ||
| 942 | _cWB16 | ||