000			00386nam a2200133Ia 4500
999			_c156871 _d156871
020			_a9781433106224
040			_cCUS
082			_a658.45 _bGOO/C
100			_aGoodman, Michael B.
245		0	_aCorporation communication: strategic adaptation for global practice/ _cMichael B. Goodman and Peter B. Hirsch
260			_aNew York: _bPeter lang, _c2010.
300			_axix, 238 p. : _bill. ; _c26 cm.
505			_aAdapting to radical changes in business and media : a corporate communication vision for the future -- Leadership capabilities : the core competencies for corporations and executives -- Corporate communication and Web 2.0 -- Strategic ethical relationships : trust and integrity -- Corporate culture's increased significance -- Economic factors -- Precedent : the history of communication in corporations -- Philosophy : the engineering of consent and process : strategic and tactical models -- Performance : the measures that determine the success of communication -- Corporate communication : the way forward -- Guideline A: corporate communication strategy and policy -- Guideline B: crisis communication -- Guideline C: media relations -- Guideline D: employee relations -- Guideline E: global relations -- Guideline F: corporate citizenship and table of organizations -- Guideline G: core competencies for corporate communication -- Guideline H: investor relations and sustainability -- Guideline I: transparency and disclosure -- Guideline J: reputation management -- Guideline K: transaction communication -- Guideline L: affiliate relations -- Guideline M: thought leadership and executive relationship management -- Guideline N: social media and corporate blogging.
650			_aCommunication in management
650			_aCorporations--Public relations
650			_aInternational cooperation
700			_aHirsch, Peter B.
942			_cWB16